Purple is different in that our mattresses are considered to be “Universal Firmness.” This means that, regardless of sleep position, all sleepers can rest in true comfort that’s soft under your hips and shoulders and with firm support for your back on all our mattresses. Most bed in a box brands sell mattresses of different firmness levels to appeal to a wide market of sleepers. Latex is an expensive material, so the fact that its durability is not great doesn’t give it the best reputation when it comes to bang for your buck. The biggest issue with latex that many customers face is that it can break down quickly. Most latex is ventilated and sleeps fairly cool. Latex: Latex is an alternative to memory foam that is responsive and has more bounce. Gel memory foam mattresses feel cooler to the touch, though they can warm up during the night as well. A gel memory foam mattress is very similar to a regular memory foam mattress, except in this one area. Gel Memory Foam: In order to improve the heat issues of memory foam mattresses, some mattress brands started infusing the high-density foam with gel. If mattress coolness is important to you, you might want to steer clear of a memory foam bed. The smell of some high-density memory foam can linger - even after the mattress is aired out from its shipping package. However, some customers have reported that a memory foam bed sleeps hot, has low responsiveness, and can emit an unpleasant off-gassing smell. They offer a few benefits, such as being hypoallergenic and having minimal motion transfer. Memory Foam: Memory foam mattresses are high density, heavy, and slowly contour to your body’s shape. The Purple Grid is the reason why Purple mattresses offer universally firm support, are extra breathable, responsive, and a great pick for all sleepers who value getting a great night’s sleep. It contours to the body and offers both great bounce and minimal motion transfer. It’s instantly soft where you want it, firm where you need it, and comfortably cool all night. The open air channels rise a step above all other common mattress materials and is truly revolutionary in the bedding industry. All Purple mattresses have a top layer Purple Grid, which is made out of patented Hyper-Elastic Polymer material. Purple GelFlex™ Grid: The Purple Grid takes mattresses to a whole new level. To make an informed decision, it helps to understand the most popular types of mattress materials: When it comes to choosing a bed in a box, you want a high-quality mattress that provides long term comfort and support. Some bed in a box brands sell mattresses with cooling gel, perforated foam, or other types of cooling technology in order to improve the breathability, but it’s always a good idea to read bed in a box reviews to hear from real customers on the breathability of a mattress before you buy it. Breathability directly affects how hot you’ll feel during a night’s sleep, and it’s an important factor to consider before buying a bed in a box. Night sweats are the worst, aren’t they? Studies have shown that sleeping temperature has a drastic impact on sleep quality. As a bonus, Purple is also a hypoallergenic mattress that resists all sorts of allergens, like dust mites or pet dander, which can irritate the skin. If you’re looking for the coolest bed in a box there is, don’t sweat it (literally.) Purple mattresses are some of the most breathable mattresses on the market, thanks to the Purple GelFlex™ Grid, which features thousands of natural air channels that promote airflow and neutralize body heat.

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